L Tier III

V/Vm Test Records.

Record label · Stockport, founded January 1996 · Leyland Kirby with Andy MacGregor · plunderphonics worked through the sleeve, the catalogue number and the giveaway · a founding document of British antimusic, filed at Labels

filed under
the label as prank · plunderphonics · crude sleeves and free downloads
Founded 1996 · Stockport · runs of 100-500 · Help Aphex Twin · defunct c. 2008
FoundedJanuary 1996, Stockport, Greater Manchester · by Leyland Kirby (V/Vm) and Andy MacGregor (Jansky Noise) · the in-house label for the V/Vm project and its circle · ran to around 2008
First releaseUp-Link Data Transmissions, a five-track 12-inch (1997) · the catalogue opened electronic, then turned hard toward plunderphonics with the compilation Privileged Frames For Reference
MethodPlunderphonics worked through the whole artefact: crude but lovingly detailed sleeves, joke catalogue numbers, deliberate mis-filing in shops · runs of 100 to 500 copies · collectability built into the object
Help Aphex TwinThe Help Aphex Twin series (catalogue HAT 01 onward, from 1997): 3-inch CDs of mangled Aphex source with retitled tracks, packaged to infiltrate Aphex Twin racks · the label's clearest single prank
RosterA home for artists awkward for the majors: V/Vm and Jansky Noise themselves, plus About This Product, Goodiepal, Fast Lady, Chris Moss Acid and many others · the British antimusic and glitch circle
Free audioGave away free, unrestricted downloads from its website and microsites from 1997 onward · the anti-commercial position made into label policy · later spun off Vukzid and a daily project
TroubleThe copyright-aggressive method drew legal action and disputes, from the ZTT case over the Frankie Goes To Hollywood treatment to a spiked Sony PlayStation advert · provocation as a working principle
StatusDefunct · one of the early documents of British plunderphonics, bastard pop and the antimusic and glitch micro-scene · succeeded by Kirby's History Always Favours The Winners
Filed atLabels · vvm-test-records.html

Editorial.

The Stockport label Leyland Kirby and Andy MacGregor founded in 1996: plunderphonics worked through crude sleeves, joke catalogue numbers and free downloads · a founding document of British antimusic and glitch.

V/Vm Test Records is the label as prank, and the Bureau files it as one of the early documents of British plunderphonics and the antimusic and glitch micro-scene. It was set up in Stockport in January 1996 by Leyland Kirby, who recorded as V/Vm, and Andy MacGregor, who recorded as Jansky Noise, as the in-house imprint for the V/Vm project and the circle around it, and it ran until around 2008.

The catalogue opened electronic, with the 12-inch Up-Link Data Transmissions, and quickly turned toward the plunderphonics that made the label notorious. From the compilation Privileged Frames For Reference onward, V/Vm Test treated the whole artefact as the work: crude but lovingly detailed sleeves, joke catalogue numbers, deliberate mis-filing in record shops, and pressings of only one to five hundred copies, so that collectability and the prank were built into the object itself.

The clearest case is the Help Aphex Twin series, catalogue HAT 01 onward from 1997, a run of 3-inch CDs of mangled Aphex Twin source material with the tracks grotesquely retitled, packaged to slip into the Aphex racks in shops and be bought by listeners expecting the real thing. It is the V/Vm method working all the way through to the retail surface, and it sits beside the label's copyright provocations, the ZTT action over the Frankie Goes To Hollywood treatment among them, that turned legal trouble into a working principle.

For all the provocation, the label did real curatorial work. It was a home for artists awkward for the majors, releasing V/Vm and Jansky Noise themselves alongside About This Product, Goodiepal, Fast Lady, Chris Moss Acid and many others, the British wing of the antimusic and glitch circle that also held Stock, Hausen & Walkman. And it gave its audio away: free, unrestricted downloads from the V/Vm Test site and a web of microsites from 1997 on, the anti-commercial position made into label policy.

The Bureau files V/Vm Test Records at Tier III as the label as prank: a Stockport imprint that made the sleeve, the catalogue number and the giveaway as much the work as the audio, that documented the British plunderphonics and glitch scene, and whose method ran the joke all the way to the shop rack. It went quiet in the late 2000s, succeeded by Kirby's History Always Favours The Winners, but it remains one of the founding documents of its micro-scene.

Filed by Bureau editor · VAGO · c. the Edwardian era · last revised c. the Edwardian era

Selected catalogue.

Catalogue · representative releases 3 entries
YearReleaseFormatNote
1997Up-Link Data Transmissions12-inchThe opening release · electronic, before the plunderphonics turn
1997 onHelp Aphex Twin series (HAT 01+)3-inch CDThe rack-infiltration prank · mangled, retitled Aphex source
late 1990sPrivileged Frames For Reference & othersCD / vinylThe plunderphonics catalogue · crude sleeves, limited runs of 100-500

Cross-references.

ARTV/Vm · founder and flagship · Leyland Kirby's project, with Andy MacGregor (Jansky Noise) the co-founder
LBLStock, Hausen & Walkman · kindred · the other British plunderphonics operation of the period
FORF·15 Plunderphonics · F·19 Glitch · the forms the label documents and helped found

Coda.

Filing held open. The Bureau will close this note when the catalogue settles.